One of the things that makes Flexi Web to Print system unique is its powerful feature that allows printing companies to upload their own print designs, created using popular desktop publishing tools, into the Web to print software. These designs can then be offered to clients for further customization.
With Flexi, the possibilities are infinite. If you can conceive a breakthrough print product idea, our system has the tech to take it to your clients and prospects. This gives you a free hand to think out of the box and offer innovative designs to your client without worrying about web to print execution.
This feature empowers you to stand apart in the competitive Wedding Card / Invitation Cardprinting market and attract new clients, who do not mind paying more if you are offering something unique and exclusive.
This feature of flexi web to print software is clearly suited to the needs and demands of the wedding card / invitation card industry, that appreciates unique designs. Based on the event, the orders could run from a hundred (for birthdays) to over a thousand (for a wedding).
You cannot approach all printing jobs equally. For example, Wedding Card / Invitation Card printing has a unique process. Printers have readymade, preprinted designs. Based on orders, they use screen printing to personalise or customise using machine-printed or even hand-printed elements. While a lot of design elements are fixed, as an invitation card printer you still want to offer control on text editing to enter details like names, venue, etc., for the event.
Wedding Card / Invitation Card jobs warrant machine work as well as manual labour. The rate involves cost of printing and has a variable component based on the tasks that workers need to undertake. Yet, the cost needs to be an all-inclusive, per card cost with the envelope. This is very different from commercial printing on paper where you select quantity, front back printing, lamination, paper quality, paper size, etc., and you are done.
While it still requires printing, and the facility for online choice of designs and online editing facility for the client, but costing and printing parameters completely differ and so do the printing methods.
In addition to the front/ back printing on a decorated card, it also includes a matching envelope. Hence, it is not possible to use standard web to print software products because costing of each card differs with the envelope chosen.
Wedding card sellers are neither offset nor digital printers. However, India is the second most populated countries in the world, and the demand for decorative half-printed and half hand-made cards is never going to go down. The market is huge. It is untapped and presents a big business opportunity. The need of the hour is to offer flexible ways to order wedding cards.
We worked very closely with wedding card / invitation card printers to understand their systems, processes, and USPs. Based on the findings, we tweaked our web to print software's online costing / online print calculator module, along with facility for the printer to upload the front/ back of the envelope as well as the card for the client to view the design and add/ edit the content, publish a digital proof, compute the cost per card pay and pay online.
Also, when it comes to weddings / Invitation and celebration, sky is the limit for creativity. You can use the same design to to offer many other products like mugs, gift boxes, envelope with picture of the birthday boy/ girl or the couple getting married, etc. The more products and ideas you can think of, more the items you can start offering. All this using the same web to print software . Without an Add-On Module Or Cost!
Invitations/ Wedding Cards and Web-To-Print Technology
All consumers go through a cycle of change. What was in fashion earlier comes back as a different variant and a pattern of particular fashion which was out-dated long back, suddenly becomes very popular as people want some change.