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What Worries the Printer Most While Implementing Web to Print Solutions? Technology or Investment?

How Non-Printing companies are running Web-To-Print/ Online Printing Stores

Adaptability of web to print solutions (W2P) for setting up online printing shops is still low even after many years of its introduction. However, the awareness about the benefits of W2P is constantly increasing. Although printing companies are now more aware, they are also apprehensive.

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Print Marketplace: Are We Trying To Encourage Print Or Kill Margins That We Earn On Printing?

Print Marketplace: Are We Trying To Encourage Print Or Kill Margins That We Earn On Printing?

The term marketplace is commonly used for a web-based module where any vendor can register and start offering their products. In this way, visitors or consumers can get different rates for the same product, while the e-commerce company running the marketplace usually earns commission out of each sale.

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Web to Print – The Unbelievably Amazing Results it Can Produce!

How Non-Printing companies are running Web-To-Print/ Online Printing Stores

During one of the consultation sessions with a giant printing house providing multiple printing solutions in India, the owner gave me some valuable insights. “I lost a big business since I refused to cater to a small order of 100 business cards,” he remarked. This loss evoked in him the desire to really understand how web to print (W2P) works in the B2C or retail realm.

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What's Selling? Printing, or Just Web to Print Solutions?

How Non-Printing companies are running Web-To-Print/ Online Printing Stores

Technology jargon and buzz words like Online Printing, Print On Demand, Web to Print, W2P, Digital Short Run Printing, Online Storefront, Online Design Tools, Online Ordering Systems, Online Proofing, Digital Asset Management, etc. lead printing companies to copy technology blindly. Huge investments are made, without actually understanding the online model of printing.

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Tried to Order Prints Online Yet?

How Non-Printing companies are running Web-To-Print/ Online Printing Stores

We often say that experience is the best teacher. For some subjects, merely relying on books or seeking clarification from experts is not enough. An example of this is Web to Print (W2P). To understand how W2P or online printing works, start by placing small digital printing orders with websites functioning in your vicinity.

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Die-Cut Cards and Web to Print Solutions

How Non-Printing companies are running Web-To-Print/ Online Printing Stores

In the previous post ‘Offering Innovative Print Product Using Web to Print’, we covered the basics on how you can encourage more prints by offering innovative print ideas and collateral. It is high time for the printing industry to develop creative ways to highlight the USP of their services, especially at this stage when there are several challenges from the digital world.

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Skill Required for Web to Print Solution – Technology or Digital Marketing?

How Non-Printing companies are running Web-To-Print/ Online Printing Stores

While implementing web to print (W2P), printing companies focus on setting up dedicated teams of technologists and digital marketing executives. They often overlook their regular sales teams, which are actually responsible for business development.

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Offering Innovative Print Products Using Web To Print

How Non-Printing companies are running Web-To-Print/ Online Printing Stores

Digital printing has revolutionised the printing industry, bringing about some positive changes in the print ordering patterns. It encourages more and more people to opt for printing, as they can now print lower volumes, unlike earlier, when offset printing was the only method. Needless to say, offset printing is still more affordable for higher volumes. Overall, the printing industry has benefited through the creation of a new segment (for short print runs), which was non-existent with offset.

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Multi-Location Printing and Web to Print: From Corporate Printing to Multi-location

How Non-Printing companies are running Web-To-Print/ Online Printing Stores

When it comes to implementation of Web to Print (W2P) technology, printing companies usually take a myopic view, considering it as purely an avenue for new business generation. Instead of adopting it as a new Business to Consumer (B2C) / retail venture, they should leverage it as a tool to cater to the needs of existing customers to generate additional printing business.

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(W2P) Web to Print? (M2P) Mobile to Print? Where will the client really print?

How Non-Printing companies are running Web-To-Print/ Online Printing Stores

It was back in 2008. While participating in Drupa (the largest printing equipment exhibition in the world) in Germany, that we first heard about “Web To Print”. It was a buzzword. As web developers, we wanted to get a first mover advantage and we jumped into developing a web2print solution for printing companies. It has been 7 years and the industry is still to adopt WebToPrint to its fullest!

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How Non-Printing companies are running Web-To-Print/ Online Printing Stores

How Non-Printing companies are running Web-To-Print/ Online Printing Stores

Being in the website designing and development industry since 1997, we have seen many ups and downs of the industry, and very closely observed the “.com bubble” burst in the year 2000. Usage of web and online world was spreading like wildfire; every industry was struggling to gain knowledge about it and was trying to be the first on web.

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Selling an Online Editor in the name of Web-To-Print Solution?

Selling an Online Editor in the name of Web-To-Print Solution?

Whenever a new technology starts gaining popularity, we also see pseudo solutions pop-up from nowhere. Web-to-print technology is no exclusion. During one of the exhibitions in India, lot of visitors were getting confused by online editors offered by other companies, and these editors were offered at a heavy one-time cost combined with open source e-commerce templates.

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Canvas Print and Web-To-Print Technology

Canvas Print and Web-To-Print Technology

Many in the printing industry expressed fear that emergence of the digital printing era might kill prints and many of print product will be used digitally, reducing overall print volume. It’s a fact that it had some impact on some of the print products, but invention of digital printing opened up a new print market for short run printing as well as personalised printing (small as well as large format) which brought a new consumer base for these offerings.

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Cater to the Whole World with Web-To-Print Technology

Cater to the Whole World with Web-To-Print Technology

E-commerce is changing the way we do business. Every industry is going the E-com way by offering their products and services offline as well as online. It’s a requirement of digital world and every consumer’s expectation.

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How to Capture SME Retail Print Market Using Web-To-Print?

How to Capture SME Retail Print Market Using Web-To-Print?

Surprisingly, most of digital and offset printing companies see web-to-print solution as a new venture, hoping that they will generate lots of immediate printing orders from all across the country or sometimes from all over the world. They want to invest minimum for setting it up or implementing it without keeping a serious budget for promotions and still start measuring ROI from the very first month of going live.

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ID Cards and Web-To-Print Technology

id cards and webtoprint technology

We all know that ID cards are used by everyone. Be it school students or people working with multinational companies. It is used as an access card for time and attendance systems or for secured entry to premises. ID cards are mandatory for people working in access-restricted environments.

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Invitations/ Wedding Cards and Web-To-Print Technology

Invitations/ Wedding Cards and Web-To-Print Technology

All consumers go through a cycle of change. What was in fashion earlier comes back as a different variant and a pattern of particular fashion which was out-dated long back, suddenly becomes very popular as people want some change.

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Is Retail Print Ordering Method Going Online?

Is Retail Print Ordering Method Going Online?

Transacting online is common. Be it online banking, shopping of accessories, electronics items, real estate, jobs, even matrimony and so on. Every business must offer an online mode of ordering their products or services.

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Is running web to print too technical?

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Whenever it comes to implementation of any technology (especially on the web) we become too cautious and feel it’s too technical to implement without considering the fact that there is no major change. We do the same business from order entry to invoice and for printing industry web to print technology helps improve efficiency and focus on generating more print runs.

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Setting Up Web-To-Print – Is it an Additional Investment or just an incremental Operational Expense?

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Setting up web-to-print based online printing storefront sometimes becomes a topic of deep research and discussions.

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Offer Unique Print Products using Web to Print

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This Web to Print blog is all about automation solutions for the printing industry. We help clients focus more on printing and less on the peripheral non-printing related tasks.

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Web to Print (W2P) & Variable Data Printing (VDP)

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We are aware that VDP (Variable Data Printing) is used for mass printing of bills (e.g. electricity bills/ telephone bills), where only the Name, Addresses and Billing parameters change. This is to be done for millions of subscribers and requires a special kind of workflow software

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Web to Print & QR code for Business Cards

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Know how to implement QR Code for business card using web to print technology. Article explains about format used by popular QR Code reader adding the same on your web to print storefront. QR code for Business Cards has now changed the method to point & insert.

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Web to Print & Pre-flight!

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One of the core functions of Web to Print is to reduce manual intervention at the pre-order and pre-production stages. We all know that every printing company wants to keep their machines busy, which is only possible when they have error-free print-ready files, ready to punch for printing

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Web to Print Checklist

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Are you ready to implement a W2Print solution? Or are you too busy running your current digital/ offset printing business? Probably you are ready but also very busy. It is always better to plan and act instead of just acting out of excitement and never being able to implement web to print storefront

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Web to Print for Print Houses Catering to Print Resellers & Canvassers

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We know that the Internet and the web technologies have changed the way businesses work. Web to Print is one such technology that has influenced the Printing Industry, enabling it to imbibe the digital means.

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